C-Store Cooler Resets
Cooler Resets Built for C-Store Execution
Experienced W-2 merchandising teams execute cooler resets, reflows, planogram changes, and product rotations while keeping your store teams focused on daily operations.
Stay Cool, Stay Stocked
RESET & REFLOW
Experienced merchandising teams execute cooler resets, planogram changes, product rotations, shelf tags, labels, and promotional updates to spec.
FLEXIBLE & SCALABLE
Support a single market or multi-location rollout with local and travel-ready teams that adapt to your schedule, scope, and store footprint.
BUILT AROUND THE STORE
Overnight and off-peak execution keeps projects moving while helping store teams stay focused on customers and daily operations.
Cooler execution often goes beyond a single reset. SASR can support new product cut-ins, category updates, seasonal changes, DSD merchandising, and ongoing route support across your store network.
One Team Behind Every Store
Cooler resets often need to happen across multiple locations within the same tight execution window. SASR combines experienced W-2 merchandising teams with centralized operations to keep crews, schedules, communication, and reporting aligned across the rollout.
W-2 WORKFORCE
NATIONWIDE REACH
CENTRALIZED OPERATIONS
EXPERIENCED MERCHANDISERS
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Cooler Reset FAQs
What is a cooler reset?
A cooler reset reorganizes refrigerated products according to an updated planogram. The work can include moving shelves, repositioning products, rotating inventory, updating tags and labels, and adding new or promotional products.
Can cooler resets be completed overnight?
Yes. Overnight execution can help retailers complete larger cooler resets while minimizing disruption to customers and store operations.
Can SASR support multi-store cooler reset programs?
Yes. SASR provides scalable W-2 merchandising teams for cooler reset programs across multiple stores and markets.
What work can a cooler reset team handle?
Teams can support planogram changes, product reflows, rotations, shelf tags and labels, promotional materials, new product cut-ins, and seasonal changes.
Can SASR work alongside store or DSD teams?
Yes. SASR teams can provide dedicated project labor while store associates and DSD teams remain focused on their core responsibilities.
Discover how SASR’s Mission, Vision, and Values set us apart from the rest.
Services for Warehouse & Fulfillment Support
SASR knows the trained & certified staff you need to get your job(s) done.

Assembly & Fixtures
SASR's fixture installation experts form our service foundation. They rapidly customize installations, ensuring your retail environments are both functional and stylish, allowing your team to focus on sales and customer relationships.

Category Updates
New product displays, stock management, and proper sign installations require precision and quick execution. SASR’s talent pool has merchandisers ready to carry out each category update to your requirements while saving you time and limiting disruptions within your stores.

SASR Builds- General Contractor
SASR Builds delivers reliable, skilled workforce support for retail construction projects nationwide. From fixture installation and graphics to millwork and flooring, our teams work with precision and flexibility to meet your project goals.

Merchandising
Reliable and experienced merchandisers are the bread and butter of SASR’s workforce. With unique travel teams and nationwide talent, our merchandisers can be agile and quickly respond to your needs, no matter where they may be.

New Store
SASR has provided ready-to-work specialized talent to help with major projects, such as new store set-ups, since 2003. With our ability to help you in any market, we have proven expertise to complete new store set-ups on time and under budget.

Planograms
Understanding planogram compliance is a key retail strategy that assists your company in maximizing space while meeting sale quotas. SASR has an abundantly qualified network of experienced talent to complete your planograms and other merchandising needs.

Remodels
Remodel projects are a critical component of a business’s success. Our experienced talent can flex their skills to execute end-to-end installations effectively, whether in a big box retail chain, a prominent C-Store, or a specialty retail store setting.

Resets
Have trouble staffing your store reset rollouts? SASR has experienced nationwide traveling teams built ready to tackle these projects for you, whether they consist of simple merchandising, tearing down and rebuilding bays, or steel beam work.

Warehouse
Finding skilled and detail-oriented talent to staff your warehouse needs takes valuable time. From pickers to packers, to equipment operators, or general warehouse workers, put SASR’s industrial athletes to work for you.
We’re in this together.
It's all about you, first.
Before we do anything else, SASR gets to know your business — your goals, culture, challenges and opportunities.
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Discover, plan and care.
With your goals in mind and needs on paper, we develop your talent strategy and identify the types of candidates who’ll love their jobs.
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From screen to offer to start.
We start from our large, qualified and available talent community. Screen for your needs, make offers and get workers off to a strong start on your team.
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Exceptional results, delivered daily.
Metrics matter. We report on performance and make sure everyone has what they need to excel. Then we learn and continuously improve how we deliver.
Boost your performance.
Aim Higher With SASR
- 25,000+ Continuous Job Seekers
- 6,500+ Active Associates
- W-2 Workforce
- 70% Workers with 5+ years of field experience
- Operate in all 50 States
Deliver customer experiences that make you stand out. It starts with talent.
Let’s talk about who can light up the potential in your business and get to work.
