Salty Snacks Resets Success
Executing high-volume salty snack resets across multiple locations takes precision, planning, and a dedicated workforce.
In this case study, we break down how our teams successfully executed and overcame challenges, and delivered strong results.
Industry
Food & Beverage
Challenge
Campbell’s and Utz had asked us to complete daily resets at a host of stores throughout the entire Southeastern U.S.
Results
SASR completed over 1360 assignments, with 85 associates maintaining strong fill rates and exceeding customer demands.
Salty Snack Resets
Salty Snack Resets, Daily Projects, Real-Time Reporting
4,962 Hours Worked
1363 Assignments
85 Associates Avg.
796 Locations
About Our Customer’s
Campbell’s
Founded in 1869, Campbell Soup Company is a leading food manufacturer known for its soups, sauces, and snacks. Headquartered in Camden, New Jersey, it owns brands like Pepperidge Farm, V8, and Swanson, making it a major player in the packaged food industry.
Utz
Founded in 1921, Utz Brands, Inc. is a top snack food company specializing in potato chips, pretzels, and cheese snacks. Based in Hanover, Pennsylvania, Utz has grown from a small family business to a nationally recognized brand with a strong presence in the snack industry
The Challenge
Campbell’s and Utz needed a partner to execute salty snack resets across the Southeastern U.S. within a tight timeframe. They required a workforce capable of deploying teams to complete multiple store setups per day/week while also providing real-time data reporting to track progress, ensure efficiency, and stay on budget.
The Solution
Campbell’s and Utz chose SASR Workforce Solutions after recognizing our strong W-2 workforce presence in the Southeast and the efficiency of our well-coordinated travel teams. Our centralized operations allowed for rapid decision-making and seamless pivots when needed. Additionally, our experience with reporting software enabled us to provide real-time progress updates, ensuring transparency and efficiency. These factors made SASR the ideal partner to execute their salty snack resets successfully.
"Overall it was a very positive experience for Campbell's and they were happy with the way SASR performed for the first week. This is not only due in part to associates like the three mentioned out in the field, but also a big piece of the success is the people on the front side staffing and communicating with those in the field, such as Adrian, Tasha, and Leslie..."
The Result
SASR Workforce Solutions completed over 360 assignments for Campbell’s and Utz, delivering exceptional fill rates—approximately 40% higher than the industry average. This efficiency ensured that projects were completed on time and within budget. The client has been highly satisfied with the quality of our work, the professionalism of our teams, and our unwavering commitment to doing great work.
Reset FAQs
What are salty snack resets, and why do they matter for retail stores?
Salty snack resets involve reorganizing shelving and displays to match updated planograms, seasonal changes, or brand initiatives. Effective resets improve product visibility, support sales, and ensure consistent execution across stores.
How does SASR execute large-scale salty snack reset programs?
SASR deploys experienced, travel-ready merchandising teams supported by centralized operations and real-time reporting. This allows brands and retailers to complete multiple store resets per day while maintaining accuracy and consistency.
Why is experienced labor important for the execution of the salty snack reset?
Salty snack categories move quickly and require precise planogram compliance. Experienced teams reduce errors, complete resets faster, and help retailers stay on schedule without disrupting store operations.
SASR Workforce Solutions is headquartered in Cary, NC, and is a national workforce solutions and project management partner serving retail, grocery, convenience stores, and construction industries across all 50 states. We help the nation’s leading brands execute remodels, resets, rollouts, and special projects with precision, speed, and scale. Backed by a nationwide W-2 workforce, centralized operations, and advanced technology, SASR delivers customized workforce solutions that drive executional excellence and operational efficiency from planning to completion.
