The Challenge
Rouses Markets needed labor support to execute full center store resets across multiple grocery locations in Louisiana and Mississippi.
The timing added significant pressure. These resets needed to launch during the first few weeks of January, as the holidays were winding down.
Rouses Markets required 60 experienced associates to mobilize and complete the work without disrupting store operations.
They needed a partner with the agility to mobilize rapidly and nationwide availability of talent to deliver experienced grocery resets — without compromising execution quality.
The Solution
SASR, through our centralized model, advanced tech stack, and nationwide network of traveling W-2 merchandisers — many with direct grocery reset experience — successfully assembled two teams of 30 field merchandisers.
Our centralized operations and communications platforms ensured:
- Rapid workforce mobilization
- Consistent communication across all locations
- Experienced leadership in the field
- Real-time oversight and schedule management
Despite some of the challenges often faced post-holidays and a compressed timeline, execution remained structured and controlled.
The Results
10 center
store resets completed
Delivered within
5 weeks
Executed on time and
on budget
The successful partnership has resulted in additional project work throughout Q1 2026, strengthening our ongoing relationship with Rouses Markets.
About our Customer,
Rouses Markets is the leading independent, family-owned grocery chain on the Gulf Coast, operating over 70 locations across Louisiana, Mississippi, and Alabama. The company maintains its dominant regional market share by blending a “hyper-local” culinary focus on Gulf South specialties with aggressive modern expansion and digital integration
Center Store Reset FAQs
How do you complete a center store reset without disrupting peak operations?
It requires structured planning, experienced reset associates, and centralized oversight. Work is scheduled around customer flow with defined zones and clear leadership in the field.
Real-time communication and disciplined execution protect daily store operations, even during high-volume periods.
How quickly can grocery reset teams be deployed across multiple locations?
With a ready W-2 workforce and centralized coordination, reset teams can mobilize quickly across multiple stores.
A structured deployment model allows for rapid scaling while maintaining execution quality and schedule control.
What workforce model is best for large-scale grocery resets?
Large resets require consistency, accountability, and experienced leadership. A W-2 workforce model provides trained associates, standardized execution, and centralized management.
This reduces rework, protects timelines, and keeps projects on budget across all locations.
