Tag: omnichannel

“Clienteling”—This term has evolved from the process one would go through when working with customers or clientele to describing initiatives or programs (manual or software-based) that focus on these activities. Basically, it’s how to better serve your customers by concentrating on highly personalized service established over time through…

Holiday Shopping Insights

Posted: November 27, 2018

The holiday shopping break-out continues as we try to drill down to the nitty-gritty on consumer and retail shopping strategy. You’d expect to see the big-box stores and retailers start their big holiday pushes now, but what about the smaller local retailers? A study by G/O Digital, which…

Why Shoppers Prefer Bricks-and-Mortar

Posted: November 27, 2018

We can’t stress enough the importance of brick-and-mortar to the shopping public. Of course, shopping online offers consumers the perks of convenience that in-store buying doesn’t. At the beginning of the year, PwC’s Annual Consumer Survey found that 56% of respondents were most likely to purchase products online…