With a Service-Oriented Economy, Retailers are Serious about Fostering Passionate Employees
An estimated two-thirds of the U.S. gross domestic product comes from retail consumption and nearly 14.4 million people are employed in the retail industry. Due to the current economic climate and partial lack of growth in some retail areas, competition among retailer employers and candidates has gotten fierce, and job seekers must be prepared to take the lead in order to stand out.
Current retail staffing trends suggest that retail employers are tired of high turn-over and are willing to invest the time, energy and money into finding and securing quality employees who show a vested interest in the industry and are serious about a career in retail.
While some retail positions do not require a college degree, as business gets more competitive, retailers are beginning to seek out higher- educated and career-minded employees who desire long term employment in the retail industry. Working in retail doesn’t begin and end at the sale counter; there are hundreds of high paying positions in retail including Trend Management, Forecasting, Human Resources, Store Management, Marketing, and Retail Buying. While these positions are more likely to demand a college degree and experience, retailers are willing to foster employees who posses qualities they desire and show a sincere interest in the industry.
As the United States has evolved over the last several years into a more service-oriented economy, retailers have changed their hiring approach and have begun to seek out individuals whom they can mold into management material from early on, seeking out college students and offering tuition reimbursement and management training programs in order to entice these individuals. Retailers are looking to hire individuals with excellent communication and customer service skills, creativity, drive, leadership capabilities and decisiveness. Time management and a willingness to take ownership (meaning employees are able to ‘own’ the situation they are in) are extremely important to retail employers as they do not desire ‘bare minimum employees’.
Companies who have begun to seek out candidates and offer management training and tuition reimbursement include Target, Macy’s, Kohl’s and Walgreens. Some of the less appealing companies (offering poor benefits and a negative work/life balance for employees) include Autozone, K-Mart, Radioshack, and Bed Bath and Beyond.
With 2012 store openings including Wal-Mart, Target, David’s Bridal, Big Lots, and several dollar store/discount chains, employers are approaching 2012 with a new outlook on customer service. This new outlook not only reinforces the need for a greater standard of customer service, but it also includes stricter hiring standards among employees in order to stay competitive in the market.

